About Coeur, Inc.

Coeur location in North Carolina.

In this section:


Coeur OEM is a state-of-the-art designer and contract manufacturer for the medical and commercial marketplace with manufacturing and assembly operations in North Carolina and Wisconsin. In addition to manufacturing and assembling its own proprietary line, the company offers a full complement of services ranging from design, molding, tubing extrusion, assembly and packaging of medical devices. Coeur OEM also provides regulatory support including 510(k) submissions and sterilization services to the medical marketplace.


With corporate offices in Lebanon, Tennessee, Coeur has molding and assembly facilities in North Carolina and tubing extrusion and assembly in Wisconsin. Our newest facility is located in Saltillo, Mexico, and focuses primarily on assembling dispenser coil and fluid delivery products.

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The Coeur Vision

To reduce the cost of quality patient care with innovative and affordable products and services for the global healthcare market.

The Coeur Mission

The Principles that Guide Us

Coeur is guided by a set of principles that create a standard of professional conduct within our enterprise. We believe that our long-term success is dependent on the culture these principles create.

Coeur Quality Policy

I work for a healthcare company. Through my work, I will constantly strive to improve the quality of care for my family, friends, and for people I will never know.

I will:

I will never forget that a person’s life may depend on what I do and how well I do it.

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The Coeur Management Team

Coeur, Inc. prides itself on the backgrounds and extensive experience in the medical industry of its key management team. Below is a recap of those individuals and their qualifications.

William J. “Jay” Cude – President and Chief Executive Officer

“Jay” Cude has 30 years of experience in the manufacture and sale of medical devices to the cardiology and general surgical markets. Prior to co-founding Coeur 1998, Jay was Group Vice President of DeRoyal ‘s Plastics Group (“DPG”) of Knoxville, TN. DPG is one of the nation’s leading manufacturers of medical devices for the healthcare market. Jay got his start in the medical business as President of Hospital Disposables, a family business supplying disposable products to the surgical market. Jay currently serves as Chairman of the Board of Directors of the Washington DC based Society of the Plastics Industry. Jay is past Chair of the SPI’s Healthcare Division and past Chair of the National Certification in Plastics program. Jay is a graduate of the Emory School of Business Administration.

J. Michael “Mike” Cude – Executive Vice President

“Mike” Cude has 25 years of experience in the design, development, and manufacture of a wide range of medical products. Prior to joining Coeur, Inc., Mike was Director of Engineering for DeRoyal’s Plastics Group (DPG) where he oversaw all new product development, mold design, automation, and capital equipment acquisition. Mike holds numerous patents for devices currently used in cardiology and surgery. Mike has served as Chairman of the Medical Division of the Society of Plastics Engineers (SPE) and is currently a Board Member of SPE’s Medical Plastics Division. He hosts technical programs each year at the Medical Design & Manufacturing (MD&M) Conferences and teaches seminars on medical plastics for the Society of Manufacturing Engineers (SME). Mike is a graduate of Western Kentucky School of Science & Engineering.

Debra F. Manning – Vice President of Quality and Regulatory Affairs

Debra Manning has over 20 years of experience in Quality Systems management and regulatory affairs in healthcare manufacturing. Prior to joining Coeur, Inc. and it’s predecessor, Polyten, LLC, Debra was Manager of Quality Assurance for American National Can’s (ANC) Medical Flexible Packaging facility in Asheville, NC. Prior to this, Debra was Director of Regulatory Affairs for DeRoyal Industries and Director of Quality Assurance for DeRoyal’s Plastics Group (DPG). Debra has extensive experience developing and implementing GMP/ISO9001 Quality Systems for both Class 1 and Class 2 medical devices used in cardiology, orthopedic, and general surgical markets. Debra has a B.A. in Statistics from the University of Tennessee, Knoxville and a Masters of Business Management from Lincoln University, Harrogate, TN.

Kevin Thomas – Vice President of Sales and Marketing

Kevin Thomas has over 28 years of experience in the medical device, biotechnology and pharmaceutical industries. He has prior experience working for blue-chip companies such Pfizer, C.R. Bard, Smith & Nephew and Filtrona. He was a member of strategic, acquisition and operational leadership teams that doubled Smith & Nephew’s U.S. sales from $73 million to $145 million while positioning the global parent for a strategic market turnaround. Kevin has knowledge and expertise in new product launches, branded medical devices and medical OEM extrusion. Kevin is a graduate of David Lipscomb University with a B.A. degree in Communication. While at Smith & Nephew, Kevin was a member of the Sales Executive Council in Washington, D.C., a consortium of 400+ global companies sharing best practices with the goal of increasing the quality and effectiveness of the sales function.

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